Rallying the La Roja faithful in time for WC 2014

Maldita Nerea’s “Buena Energia” (Good Energy—sounds something like Paul Hewitt would say)/”Yo Te Seguiré” (I will Follow You) is my new LSS. They’ve got Iker, Xavi, Diego Costa, Jordi Alba, and Cesar Azpilicueta on the video. It is also quite remarkable for the sole fact that Iker does not have a sense of rhythm.

Here’s a TVC from Cruzcampo, which asks for the “hearts”/escudos of the La Roja shirt. Even if it’s in Spanish, you can figure out pretty much what they will do with those collected—form a giant heart to be sent to the NT in Brazil. Oh, and mad props for Sergio Ramos’ subtle acting skills.

My favorite has got to be the Movistar TVC. Basically, it asks the question, “How do you motivate the stars who have won everything?” The simple answer: make them wear disguises and put them in another’s shoes and make them experience the effort put in by different people in different fields. Andres Iniesta is sent to the kitchens to peel potatoes. Juanfran and Santi Cazorla are sent to work as gardeners. Pepe Reina is a pre-school teacher. Xabi Alonso is a nurse in a home for the elderly.

Cannes-worthy, I think.


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